Fred Barber

Author

Frederick Barber is a demographer and recognized expert on social and lifestyle trends. He is the North American President of a global market research firm, and previously served as Chief Analytics Officer at Meredith National Media. His clients include leading brands and consulting firms worldwide. He holds a BA magna cum laude from Cornell, an MA in Demography from Georgetown, and an applied Doctorate in Business from Regent University.

Dr. Barber's new book, Lifescapes, addresses two critical challenges he faced in his own life, and that are faced by millions of Americans as well: a sedentary lifestyle and the epidemic of loneliness and social isolation. The US Surgeon General and many other health experts have identified these two issues as health crises in our culture. Lifescapes confronts these issues and maps out a path to effective downsizing, building a greater sense of community around a walkable neighborhood, and coupling this with a semi-nomadic lifestyle. Dr. Barber has compiled a searchable database of over 700 walkable neighborhoods, with data on schools, crime, arts, sports, healthcare access and other factors. He has built out a financial model that can empower people to move out of the sedentary suburbs and build a more healthy and enriching life.